The SCAD Lecture Series in Midtown Atlanta hosted WWYW founder Jillian Pritchard Cooke last week at SCAD Show for the presentation “Starting the Dialogue: Stand up to Toxins.”
Jillian (2nd from left) presented to an audience of students, with visiting guests from the media, art, real estate and medical communities, and was joined by (from left to right) Liset Robinson from the SCAD Interior Design Department, Jillian, Bonnie Casamassima of Southface, and Christine Leuthold of C Insight Group.
Each presenter brought their own unique experience and perspective to the evening
Bonnie Casamassima of Southface shared her experience with holistic approaches to design and emphasized the importance of proper air flow when building and designing homes. Liset Robinson, an Interior Design faculty member at SCAD, discussed how evidence-based design, with its emphasis on both current research and individual needs, is just as important as esthetics in good design and how it creates always-changing recommendations. And Christine Leuthold shared her beliefs how authentic behavior from the heart and “doing good” are valuable components of getting to the core of branding and differentiation.
Christine also tied together how changes in both reducing toxins in the environment and a solid brand platform don’t happen overnight. Instead, for both, a solid foundation with deliberate consciousness toward making wise choices, then careful tending, is the key toward success.
We loved how the insights from different perspectives on design all combined to emphasize how important it is to think about wellness when designing a interior, and also powerfully represented the mission of WWYW—by working together and emphasizing the role of dialogue and education, we can all improve our interiors, our businesses, and our lives.
And we’re thrilled that we’ll have many more opportunities to educate future designers since WWYW will be part of the interior design curriculum at SCAD starting this spring. The dialogue continues!
